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Wicked Pissah Podcast

May 14, 2024

Jim Sinai - Vanilla
Host Brad Wright is joined by Jim Sinai. Jim is Chief Marketing Officer at Vanilla, The Estate
Advisory Platform, designed to transform how wealth advisors help their clients manage their
estate and build their legacy. Jim is a seasoned cloud executive and experienced marketer, with a
background in sales, business development, and a passion for new technology, telling the story
and helping make complex software easy to understand. Jim is also a former college rugby
player, at Brown.
They discuss:
-Adding estate planning software to an advisor’s arsenal
-How it integrates with performance and tax planning software, as well as insurance
-To what degree it can help with prospecting
-And why Vanilla is NOT boring

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